Along with the rise of social media, blogging has grown to become an indispensable marketing platform. It is so easy to start a blog and use it for whichever purpose—whether for personal or business purposes—that virtually anyone can do it. But just because anyone can blog doesn’t mean everyone is doing it properly. Granted, there are no strict rules about how people should blog, but some bloggers tend to commit some rather unacceptable mistakes, such as:
10 Common Mistakes Bloggers Usually Make
1. Failing to simplify an idea
Some people think that being complex is a mark of intelligence. A lot would disagree. Simplicity is sophistication. Take the example of the late Steve Jobs, considered to be one of our era’s tech greats. He was the embodiment of minimalism—from the way he dressed to the way he communicated his vision. Everything he did is focused on a singular and centralized idea, which made Apple products and his legacy hard to forget. Do not try to put forward a lot of ideas in a single blog post. Pick an argument or a specific story and expound on that. Your post will be more interesting and will be more likely to make more people understand what you are trying to say.
If you’re not a sort of celebrity, people follow you because of what you can offer, not because of who you are. Your readers are interested on your insights and views—not on how cool you are, how many famous people you are acquainted with, and how many places you’ve been to. If you plan to write about yourself, make sure to offer some value and inspiration somehow.
3. Posting too frequently
You don’t really need to post every hour or every day. If you do it that way, you risk overwhelming your readers, not to mention compromising the quality of your posts. Would you rather have them anticipating your next update or avoiding your blog entirely because of information overload?
4. Failing to deliver real value
There’s nothing wrong with SEO-focused posts, but don’t forget to provide real value to your readers. Write about what helps and interests them. If you provide relevant content, you can be sure that Google will reward you for it. If you write for robots, you might be boring your audience and end up wasting their time; and they might likely not want to return to your blog anymore. Find ways to optimize your blog posts without alienating your readers.
5. Being extremely wordy
Don’t focus on your word count, rather than the quality of your post. Be straightforward and structure your posts so that they are easy to read and browse through. This is what bullet points and sub-headings are for. Try to come up with articles filled with insight, and without unnecessary fluff. Avoid jargons and long-running sentences. Delight your readers with simple words and a conversational tone.
6. Being too generic
Develop an interesting online personality to engage your readers. The more they are able to relate to you, the more they are likely to spread word about your blog and share your posts with their own networks.
7. Not knowing their audience
As a blogger, you should know your audience and what they want. This actually helps you plan content to publish. There are tools, such as Google Analytics, that can help you determine your audience demographics, which of your posts are most read, and other useful data.
8. Not making a call to action
You could have written the most convincing blog post of your career yet but you would have wasted a great opportunity if you fail to include a call to action. At the end of your posts, ask questions or directly implore people to read other posts on your blog, like your Facebook page, or any other action you’d like them to take. You will be surprised at how a single call-to-action can do wonders for your blog.
9. No audience interaction
The communication process involves a sender, the message, the channel, the receiver, and finally, the feedback or reply. As applied to blogging, you, the blogger is the sender. What you write is the message, the channel is the blog. The receiver is your audience or reader. The most important part, the feedback, would be coming from your readers. Take some time to ask them what they think of a particular post, topics they want to read more of, or how you can possibly improve your blog. Interact with them in the comments section and really build relationships with your readers.
10. Blogging solely for money
There are a lot of ways to earn from blogging but if you put more ads than quality content on your blog, then you might be missing the point entirely. To do well on ads, you need to have a high volume of traffic. Write good content and focus on building a following first—and only then, start thinking about monetizing your blog.
Don’t be the kind of blogger that everyone hates. Be interesting. Be funny. Be yourself. Write for people because they will be the ones to help you become successful.